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But, SEO isn’t entirely about keywords. Specialized SEO is yet another important part, ensuring that the website is structured in ways that search engines can simply examine and catalog its pages. This includes optimizing site pace, increasing mobile-friendliness, implementing secure HTTPS protocols, and creating an XML sitemap. Specialized SEO also involves repairing damaged links, improving URL structures, and ensuring that the site is free of duplicate content. These aspects may appear modest independently, but collectively they enjoy a substantial role in determining a site’s ranking.